With more than 15 years of experience across Asia’s insurance and financial services industry, Soon Leong brings deep actuarial expertise and a proven track record in strategy, M&A, capital management, and business transformation. He is a Fellow of the Institute and Faculty of Actuaries (UK), a Fellow of the Singapore Actuarial Society, and a Chartered Valuer and Appraiser in Singapore. His career spans leadership roles in international insurers, regional companies, and a global advisory firm, where he advised on M&A, valuations, and product strategy.
Jeffrey Chow, Executive Director and Group CEO of SingWealth Holdings, shared:
“I first came to know Soon Leong during my incubation with Aviva/PIAS in 2019–2020, where he stood out as a trusted partner — a sharp thinker with a steady pair of hands. Over the years, he has always been the wise advisor I turned to when it came to crunching numbers and making tough calls. I am delighted to now welcome him to the Group leadership team at such a pivotal moment of growth.”
In his role as Deputy CEO of PFPFA, Soon Leong will work closely with the Singapore leadership team to strengthen distribution capabilities and position PFPFA for its next phase of growth, while also driving strategic growth, innovation, and regional expansion across the SingWealth Holdings ecosystem. We are proud that SingWealth Holdings continues to attract top-tier talent to our leadership team, reinforcing our vision to create sustainable value for clients, associates, and stakeholders across the region. Please join us in warmly welcoming Soon Leong to his new role and wishing him every success in this exciting journey ahead!
